Black Friday, commonly known as Black Friday in Quebec, was imported to the French-speaking province a little over ten years ago. Black Friday, or Black Friday in Quebec, is a tradition originating in the United States where significant discounts are granted to consumers.
In 2018, 43% of Quebec consumers, or nearly 3 million inhabitants, participated in the event originating from the United States , a country recognized for its significant consumption. In 2020, several Quebec companies will spread Black Friday from November 27 to the entire following weekend, i.e. from Friday, November 27 to Sunday, November 29, 2020.
In addition, the advent of electronic commerce, e-commerce or online commerce has led to the creation of an entirely web-based Black Friday called Cyber Monday (Cyber Monday in Quebec). This year, Cyber Monday will be held on Monday, November 30, 2020. Most of the time, companies offer the same promotions on Black Friday and Cyber Monday.
How to prepare your business for Black Friday 2020 in times of COVID-19?
This year, Black Friday will not be experienced in the same way. The COVID-19 pandemic is pushing businesses to review their business strategy and find solutions to reduce in-store traffic. In order to respect government measures, ensure the safety of employees and contribute to flattening the curve, several Quebec companies are considering redirecting their discounts to the web, for the entire Black Friday weekend.
Make sure you have enough goods to meet demand
As the massive discounts of Black Friday and Cyber Monday cause a phenomenal increase in demand, you need to make sure that you will be able to supply the quantities sold! The best way to prevent a shortage of merchandise and a flood of dissatisfied consumers is to keep your inventory up to date. Next, be sure to change a product's status to “sold out” or “unavailable” as soon as your supplies are gone. You can also suggest that consumers sign up for a recall list to notify them when you have these items in stock again.
Make sure your checkout works
The worst scenario imaginable for a business during Black Friday and Cyber Monday! Imagine for a moment that dozens, even hundreds of customers are trying to purchase on your website, but none of them are able to complete their order online due to some sort of computer bug on your platform. That’s thousands of dollars that can be lost and hundreds of unhappy customers that will be acquired.
Moreover, verifying the proper functioning of your checkout should be validated each time your company plans to sell large quantities of items, as is the case during the Black Friday and Cyber Monday discount period.
Make sure you can handle higher traffic
Do you have sufficient manpower to meet a significant increase in demand? Can your website support a high number of visitors? Is your customer support system sufficient to handle a potential increase in support requests? These are all questions worth thinking about.
Another crucial element of planning for Black Friday concerns the delivery (shipping) of your items. As a business, you need to make sure you can deliver on your delivery promise. Make sure you have a team in place and a well-defined strategy to respond to a high flow of online orders.
How to explain the phenomenon of Black Friday and Cyber Monday?
The attraction of deals on the web does not leave consumers indifferent. In 2019, a new record of transactions amounting to $7.4 billion was achieved during the Black Friday event (Black Friday in Quebec). Plus, these days, with Black Friday discounts extending over the entire weekend and ending with Cyber Monday, consumers can take advantage of thousands of promotional offers online for even longer. In 2018, Cyber Monday transactions totaled over $7.9 billion!
Discounts can quickly make consumers feel like they are winning in their purchases, which would explain the phenomenal quantities of items sold during this event! Instead of perceiving their purchase as an expense, a consumer may have the impression of having “saved” money, since they will have purchased an item at a lower price than it is possible to find again. , normally, on the market. And you, what is the bargain that you cannot resist?